Wardley Map
26 Mar 2026
09:30 - 17:00
TIPCO Tower 2
24 people
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Wardley Map
Course Objective
This course provides a practical foundation for applying Wardley Mapping to real strategic decisions.
Participants will learn how to visualize their landscape, identify where to focus investment, anticipate
change through evolution, and choose strategic moves that improve outcomes. The course emphasizes
hands-on mapping and decision-making using real scenarios and participants’ own contexts.
Learning Outcomes
By the end of this course, participants will be able to:
1. Explain the purpose of Wardley Mapping and how it supports strategy and decision-making.
2. Identify users, needs, and components to build a clear value chain for a product or service.
3. Create a Wardley Map and interpret it to reveal dependencies, constraints, and strategic risks.
4. Assess the stage of evolution of key components and anticipate likely shifts over time.
5. Apply climatic patterns to recognize “rules of the game” and avoid common strategic traps.
6. Use doctrine principles to evaluate and improve organizational practices for execution.
7. Select appropriate gameplay and strategic moves aligned with map insights and context.
8. Translate mapping outcomes into actionable next steps, priorities, and experiments.
Course Outline
Module 1: The Five Factors of Strategy
This course provides a practical foundation for applying Wardley Mapping to real strategic decisions.
Participants will learn how to visualize their landscape, identify where to focus investment, anticipate
change through evolution, and choose strategic moves that improve outcomes. The course emphasizes
hands-on mapping and decision-making using real scenarios and participants’ own contexts.
Learning Outcomes
By the end of this course, participants will be able to:
1. Explain the purpose of Wardley Mapping and how it supports strategy and decision-making.
2. Identify users, needs, and components to build a clear value chain for a product or service.
3. Create a Wardley Map and interpret it to reveal dependencies, constraints, and strategic risks.
4. Assess the stage of evolution of key components and anticipate likely shifts over time.
5. Apply climatic patterns to recognize “rules of the game” and avoid common strategic traps.
6. Use doctrine principles to evaluate and improve organizational practices for execution.
7. Select appropriate gameplay and strategic moves aligned with map insights and context.
8. Translate mapping outcomes into actionable next steps, priorities, and experiments.
Course Outline
Module 1: The Five Factors of Strategy
- What strategy means in practice
- The five factors: Purpose, Landscape, Climate, Doctrine, Leadership
- Positioning Wardley Mapping within the strategy process
Module 2: Visualizing the Value Chain
- Users and their needs (anchor for the map)
- Components and dependencies (building the chain)
- Movement from user needs to technical/operational components
Module 3: The Forces of Evolution
- Evolution axis and common stages
- How evolution changes cost, expectations, and competition
- Practical techniques to place components on the evolution curve
Module 4: The Climatic Patterns (Rules of the Game)
- Why patterns matter and how to use them responsibly
- Recognizing common patterns (e.g., commoditization, inertia, constraints)
- Applying patterns to map-driven decisions
Module 5: Doctrine (Organizational Best Practices)
- What “good” looks like for execution capability
- Doctrine principles and how they influence speed and learning
- Identifying gaps between current practices and doctrine
Module 6: Gameplay and Strategic Moves
- Types of strategic moves and when to use them
- Build vs buy vs outsource, open approaches, platform plays
- Prioritization and sequencing moves based on the map
Hands-on Workshops (Throughout the Course)
Participants will:
Participants will:
- Build at least one complete Wardley Map from a given case study
- Create a second map based on their own product/service (time permitting)
- Identify climactic patterns and propose strategic moves
- Produce a short action plan with priorities and next steps
Date & Time
26 Mar 2026
09:30 - 17:00
Course Name
Wardley Map
View courseMax Participants
24 people
Instructor
Chonlasith Jucksriporn
Pre-class Preparation
Not required
